Beauty specialist agencies start at €25K/month in ad spend. If you're not there yet, you're on your own.
Your Indie Beauty Brand Deserves Better Than Boosted Posts
Paid media, SEO and GEO for bootstrap beauty founders who are ready to grow — without agency price tags or junior account managers.
Specialising in brands built for melanin-rich and underrepresented beauty consumers.
By Éléonore — beauty insider, Skincare Radar founder, and digital marketing specialist for indie beauty brands.
Most indie beauty founders are invisible online — and it's not their fault
There is a third option. Specialist expertise, built for your stage and your budget.
Most freelancers will need three calls to understand what a white cast is. You don't have time to educate your own marketing support.
Boosting posts worked when Meta CPMs were cheap. They rose 38% in 2025. Guesswork is no longer affordable.
Three capabilities. One specialist. No agency overhead.
Setup fee from €1,500. Monthly management from €600. Maximum 3 clients at a time.
Paid Media
Meta, Google Search, and LinkedIn — campaign strategy, setup and management for founders spending €500–€5,000/month. Immediate, measurable acquisition without wasting budget on structure that doesn't work.
SEO & Content
Technical SEO, content architecture and keyword strategy for Shopify-based beauty brands. Organic traffic that compounds over time and reduces your CAC month on month.
GEO
When someone asks ChatGPT 'best SPF for dark skin' or 'K-beauty for melanin-rich skin' — your brand should appear in the answer. GEO optimises your content for AI-generated search results. Most indie brands have zero presence here. That's the gap.
I understand your consumer because I am your consumer
I've been writing about skincare for melanin-rich skin at Skincare Radar for [X] years. I know the ingredient language, the representation standards, and the visual expectations that matter to your customer — because they matter to me personally. That's not something a generalist agency can replicate.
My background is in SEO and digital marketing. I'm currently completing an AI-Driven Digital Marketing bootcamp at Ironhack, specialising in paid media, marketing automation, and GEO. I bring both category fluency and technical execution — not one without the other.
I work with a maximum of 3 clients at a time. That's a deliberate choice. It means every brand gets founder-level attention, a direct line to me, and a strategy built specifically for their stage — not a templated approach handed to a junior account manager.
Built on real category knowledge
3+ years writing about the beauty industry — because understanding your consumer is the foundation of marketing that works.
"The Black beauty market is growing at 14.6% CAGR — nearly 5x the overall beauty market. The brands that build their marketing infrastructure now will own this decade."
Source: Market.us
"Every client engagement starts with a free audit using the Digital Marketing Readiness Checklist — 10 questions that identify exactly where your setup is leaking before a single euro is spent."
Not sure where to start? Find out in 10 questions.
The Digital Marketing Readiness Checklist for Indie Beauty Brands — a free audit tool that shows you exactly where your marketing setup is leaking before you spend another euro.
- Your paid media foundations: tracking, campaign structure, budget logic
- Your SEO setup: site architecture, keyword targeting, content gaps
- Your content strategy: product copy, ingredient storytelling, blog
- Your GEO readiness: AI search visibility, natural language optimisation
No spam. No hard sell. Just the checklist, delivered to your inbox immediately.
Frequently asked questions
Do you work with brands outside Europe?
Yes — with a focus on EU and UK at launch. US expansion is planned for 2027. If you're based outside this geography, get in touch and we'll discuss whether it's a fit.
What if I have no existing ad account or campaign history?
That's actually the ideal starting point. Building the right structure from scratch is cleaner than inheriting someone else's mistakes. The checklist will show you what needs to exist before any spend begins.
What does 'maximum 3 clients' mean for availability?
It means you get my full attention — not a shared account manager juggling 20 brands. Current availability is updated here monthly. [Available / 1 spot remaining / Fully booked — update manually each month]
Do I need all three services?
No. Most clients start with paid media only and add SEO or GEO once the acquisition foundation is solid. The checklist will help clarify which is the right starting point for your brand.
Ready to stop guessing and start growing?
Download the free checklist and find out exactly where your beauty brand's marketing setup needs work.
Skincare Radar blog · LinkedIn · hello@skincare-radar.com