Active Ingredients 101

Actives, actives and actives! Don't get fooled by the hype around some brands, if the product label doesn't scream active ingredients, your chances to effectively target your skin concerns or support your skin type will be thin. So what is an active ingredient? Here's your active ingredients 101.

• Alpha-Hydroxy Acids (AHAs)
• Beta-Hydroxy Acids (BHAs)
• Vitamin C
• Niacinamide
• Hyaluronic Acid (HA)
• Vitamin A
• Benzoyl Peroxide
• Peptides
• Vitamin E